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The Fall Guys charity auction is getting big brand attention

Fall Guys: Ultimate Knockout has been courted by many brands to create a costume for them in-game. Fall Guys isn’t shy from including other brands in their stylish game, collaborating with Team Fortress 2 and Enter The Gungeon so far, just to name a few.

It’s a smart marketing play by brands, since at the time of this writing Fall Guys has overtaken League of Legends as the most watched game on Twitch. Taking advantage of their limelight, the Fall Guys devs have now started a Twitter charity auction that rewards the highest bidder with their own personalized Fall Guys costume.

Fall Guys chose Special Effect as their charity of choice, donating all the money raised to help “levelling the playing field for gamers with physical disabilities around the world.” Special Effect is a charity based out of the United Kingdom, and while they serve their location, Special Effect can provide tech guides and control walkthroughs on their YouTube channel. One could imagine that the money raised through this auction could amplify Special Effect’s reach within the United Kingdom and assistance they could provide digitally to people all over the world.

The Fall Guys charity auction on Twitter has bids over $300,000, so it isn’t unreasonable to see the bids reach upwards of $1,000,000 by the auction’s end. Brands like G2 Esports, Ninja, MrBeast, and TUSHY Bidet have all made bids in the auction.

Some simplistic looking human-like beans are taking over the world, but it doesn’t mean they can’t do some good along the way. Fall Guys is looking to be the unlikely charitable vocal leader the video game industry needs. If you are in a position to help, follow their suit and consider donating what you can to Special Effect, even if you can’t outbid the current leader. This is the link to do so.

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Aja Jones

Writer from Toronto, Canada. Can taste the difference between Coke and Pepsi. Learned how to play drums through Rock Band. Named after a Steely Dan album.
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