Sony is joining the battle against COVID-19, by setting up the Sony Global Relief Fund for COVID-19. This $100 million fund will go to several charities, to help medical professionals and other frontline workers.
The Sony Global Relief Fund for COVID-19 is dedicated to individuals engaged in frontline medical and first responder efforts to fight the virus, and also children and educators who must now work remotely, and members of the creative community in the entertainment industry.
“Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted,” said Kenichiro Yoshida, President and CEO of Sony Corporation. “In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community.”
The Sony Global Relief Fund for COVID-19 will help medical workers, students, and artists
To help medical workers, Sony dedicates $10 million of its fund to the COVID-19 Solidarity Response Fund for WHO powered by the UN Foundation and Swiss Philanthropy Foundation, as well as Médecins Sans Frontières (MSF), and United Nations High Commissioner for Refugees (UNHCR).
The company also aims to help children affected by the situation, by giving part of the fund to the United Nations Children’s Fund (UNICEF). The company is also looking for ways to put technologies in support of educational activities, so teachers and students can keep working together despite social distancing measures.
Finally, as the core of Sony’s business is with the entertainment industry, the company wants to provide assistance to the creative community affected by the COVID-19 crisis. As such, Sony plans to support all creative workers whose concerts, shows, film production or live event was canceled due to the coronavirus pandemic.
Companies worldwide team up to help fight COVID-19
Many companies from the gaming and entertainment industries have set up initiatives to help medical workers and others on the frontline of response efforts to the coronavirus. Major game publishers, including Activision Blizzard and Twitch, have teamed up with the WHO to promote social distancing with the “Play Apart Together” campaign, rewarding players for staying at home.
A gaming chair company, Secretlab, gave away 50,000 masks to US hospitals and plans to do more before April 13. As the health crisis is hitting the entire world, humanity comes together to help each other through these hard times.