Without much fanfare, Panzar Studio just slashed the price tag of their vertical battle royale Total Lockdown by two thirds. It was $24 just a day ago on Steam, and now it’s $8. This is not a limited time sale, but rather a new official price.
Our take: this is about survival. When Total Lockdown launched last month – at the perfect time to release with that name – it performed really well on Twitch, totally locking down tens of thousands of viewers for a couple of days. This was the direct result of streamers showing it off, in particular Félix “xQc” Lengyel.
Unfortunately, all of that launch hype died down quickly, because Total Lockdown features the unusual (for a battle royale) price tag of not-free. The F2P model is inescapable, and most developers are painfully aware that while gamers love to talk ethical monetization, they’re not usually down to put their money where their mouth is.
Still, Total Lockdown tried to make it happen, and has been struggling to build a healthy player base as a result. The recent price drop is a move in the right direction, but it might not be enough. A complete F2P remodel would work better, since the game already offers microtransactions in addition to the entry cost.
What is Total Lockdown?
While new battle royale games tend to each have a distinguishing gimmick, Total Lockdown came out with a whole bucket of them. Many things in this game deviate from established genre conventions, starting with the arena. Instead of a contracting zone on an open island, Total Lockdown players face off inside a claustrophobic super-structure. Entire floors gradually close down, killing those who linger there.
Total Lockdown is unique in a lot of other aspects too (so much so that it won an award for it), which is another cause for concern when it comes to its chances of success. Making your game different is often a recipe for disaster, since the average FPS player would rather play a CS:GO re-skin than try something new.